HISTORY
50th ANNIVERSARY of the Death of Santiago Daurella de Rull
HISTORY
On 30 December 1974, the founder of Cobega and the driving force behind the expansion of the Daurella family’s businesses, Santiago Daurella de Rull, died.
He was born in 1898 and was a tireless entrepreneur who was always looking for new opportunities. He modernised and extended Casa José Daurella, the cod import company founded by his grandfather in the mid-19th century, the beginnings of Copesco and Sefrisa. At the start of the 1940s, given the challenges of importing salted fish in a Europe immersed in the Second World War, he diversified investments and entered the fruit juice and drinks sector with Untomate, Bebidas Carbónicas D and Sandaru. This was a key experience, for his innovative vision of production and distribution systems, which resulted in him being granted the first Coca-Cola franchise in Spain following the Spanish Civil War.
This was how Cobega was founded in 1951, the bottler of the famous soft drink for the metropolitan area of Barcelona, which, over the years and with the help of his sons, he would expand to cover the whole of Catalonia.
Good management made the Daurella family preferential partners of Coca-Cola and gave them access to other Spanish and foreign franchises in Europe and Africa, thus laying the foundations for the third generation to transform Cobega into a holding company in the 21st century.
